Benchmark have supported the 3M business in the DIY sector for over 15 years, a relationship that has delivered substantial benefits to 3M’s ability to nurture ranges, promote them well, change our offer seasonally and ultimately drive sales. With a wealth of experience from both the management and regular team members across the UK, Benchmark are a key component of our marketing strategy.
When we decided to launch the SKIL brand of power tools in the UK, we immediately turned to Benchmark for our store support package. From providing staff on trade stands, training store teams and selling on demonstration days, to maintaining store standards and handling POS and marketing materials, Benchmark delivered everything impeccably. Their market knowledge is second to none and they are a vital element of our UK range offer.
Rust-Oleum have partnered with Benchmark Retail Services for over 10 years and they have supported the launch of all the ranges we supply to the market today. In many cases they have implemented the range review handling equipment, marketing information, building stands or displays and looking after them ongoing. It is really useful to be able to get product information around the Country quickly and the ability to ‘bank’ and release hours to support seasonal sales without budget impact is fantastic.