Benchmark Retail Services are in-store marketing specialists. Our consultant teams provide you with optimised merchandising and POS solutions to maximise your product sales performance. We work in partnership with major brands, distributors and retailers across over 40 territories.
OK, before you think I’m getting somewhat ahead of myself, many readers of these ramblings will be in businesses as suppliers or retailers where the autopsy of 2013 will be completed and preparations for next year in hand. Far East sourcing extends planning time between 4-5 months anyway; let alone NPD where new tooling and [...]
It’s 12th night as I write this, time to strip down the lights and decorations, pack away the stockings and cards and maybe finish off the last portions of turkey lingering over from the Christmas and New Year break. It’s also time when we take stock of the seasonal trading, the winners and losers and [...]
Clearing away the debris of Halloween, our thoughts turn in a blink to Christmas and the bountiful sales opportunities the festive season brings. Recent weeks have seen the usual media frenzy surrounding the major retailer’s christmas advertising campaigns, but this year, it seems to me the hype is ramped up even more than previous years. [...]
Not for the first time, I’ve been thinking about the service we provide our clients but in the context of the service they provide theirs. We are part of the chain that is all focused on the most important person in the whole system – the end user. Only when a customer is standing in [...]
I am the first to admit I’m not very good at being disciplined where matters of the digital age are concerned. Reliable sources tell me I should be “blogging every week at least”, and “work your back-links” (sounds slightly dubious), all geared to making our social presence felt. So you can imagine my chagrin to [...]
Benchmark have been 3M's chosen agency in B&Q for some 6 years and it is a relationship that has flourished.
Craig & Rose:
Craig & Rose has worked with Benchmark for over 10 years, during which time they have repeatedly demonstrated their ability to deliver tangible results through improved on shelf availability and sales out.